Blogging has evolved very quickly from being an 'online diary' for some, into an effective marketing tool. Small and large companies are busy blogging these days - but why?
Im not going to tell you a blog is instantly going to multiply your sites visitors ten fold. But, if you write interesting and informative content, you will be showcasing your business and reinforcing the fact that you know about your work. A well written blog, with yummy content will attract visitors and give your company quality exposure. Here are 5 tips to help get you blogging:
1. Write about your industry and let your knowledge shine - keep it fresh and interesting.
2. Write as a person and let people see your personality!
3. Read blogs by others that are relative to your industry, and leave constructive, interesting comments. Visitors can then follow a link in your comment back your blog.
4. Keep paragraphs short and leave a clear line space in between them. Content overload can be very off putting.
5. Keep keywords consistant and natural throughout your post. Its helpful for those 'scanning' your post visually and for searchers.
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Very wonderful reasons to blog. I like what you're saying here, the tips are helpful! Thanks.
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