If some of our industry acronyms leave you asking 'what does THAT mean?' then this post could be just what you need! Here are 10 popular references stripped and explained.
CSS - Cascading Style Sheet
CSS is a style sheet that dictates the layout and presentation of a document. The style sheet can be attached to as many pages as you like. One benefit being that you only have to make change to the CSS file to make a change to the layout/presentation, as opposed to changing individual files one at a time.
CMS - Content Management System
A tool that allows the user to change content (within defined areas) within a website.
HTML - Hypertext Markup Language
A language used to write webpages. Browsers read the HTML and display the webpage.
HTTP - Hypertext Transfer Protocol
A protocol that sets the rules for file exchanges on the Web.
IP - Internet Protocol
Is a basic protocol that allows communication via the internet. An IP address is a series of numbers separated by periods. Each IP address identifies a computer connected to the Internet.
PPC - Pay Per Click
Online advertising system where advertisers pay for clicks into their website.
SEM - Search Engine Marketing
The process of promoting something on the internet. It is usually a combination of efforts, for example, SEO and PPC.
SEO - Search Engine Optimisation
The use of various techniques to improve a websites ranking and exposure to draw more visitors.
SERP - Search Engine Results Page
The pages of results returned by search engines when you search for something.
WYSIWYG (Sounds like 'Wizzywig') - What You See Is What You Get
An interface that allows users to edit content.
http://www.sussexwebsitedesign.net
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